Color-correcting powder that cancels yellow tones — just like purple shampoo cancels brass in blonde hair. Peroxide-free & Hydroxyapatite-powered.
or 4 interest-free payments of $7.25 with Affirm ⓘ
Purple pigments neutralize yellow tones on contact — the same science behind purple shampoo for blonde hair, now for your smile.
Just sprinkle a small amount onto your toothpaste or dip a damp brush in. No trays, strips, or extra steps.
HAp is the mineral your enamel is made of. It supports remineralization and strengthens teeth with every use.
18g jar fits easily in a carry-on. Lavender & Mint flavor for a fresh, clean finish every time.
No trays. No strips. No extra appointments. Just add Purple Powder to your existing routine.
Sprinkle a small amount of powder onto your wet toothpaste, or lightly dip a damp toothbrush directly into the jar.
Brush thoroughly for two full minutes, covering all tooth surfaces. The purple pigments go to work neutralizing yellow tones immediately.
Rinse and enjoy a visibly brighter, whiter smile. Use daily or as needed to maintain your results.
| Feature | SNOW® Purple Powder | Whitening Strips | Charcoal Powder |
|---|---|---|---|
| Color-Correcting Technology | ✔ | ✘ | ✘ |
| Works with Any Toothpaste | ✔ | ✘ | ✔ |
| Hydroxyapatite Formula | ✔ | ✘ | ✘ |
| Peroxide-Free | ✔ | ✘ | ✔ |
| Sensitive-Teeth Safe | ✔ | ✘ | ✘ |
| Travel-Friendly Jar | ✔ | ✘ | ✔ |
| No Extra Steps / Trays | ✔ | ✘ | ✔ |
Every ingredient earns its place. No fillers, no harsh peroxides.
Clinically studied ingredients chosen to whiten, strengthen, and protect — all without sensitivity.
The primary mineral in tooth enamel. Fills micro-cracks, remineralizes, and strengthens with every brush.
Gentle physical brighteners that reflect light and polish away surface stains for an instant luminous finish.
Classic baking soda works to gently lift stains from coffee, tea, and wine without damaging enamel.
Natural sweetener and antibacterial botanical that freshen breath and support gum health.
Based on 2,400+ reviews
"I don't have to put those strips on my teeth anymore. I just brush with this purple powder and my teeth turn white! So convenient and it really works after just a few uses."
"It is compact and travel-friendly but packs a punch with performance. I've tried many whitening products and this is by far the easiest to use. Takes seconds to add to my regular routine."
"I have really sensitive teeth and every other whitening product makes them ache. This powder is completely pain-free and I can already see a difference after one week. The lavender mint taste is lovely."
"The science makes so much sense — yellow and purple cancel each other out, just like with hair. I noticed my teeth looked less yellow immediately. I'm obsessed with this product."
"My coffee stains are noticeably lighter after 2 weeks of daily use. I ran out and ordered 3 more jars. Only thing — the jar is small so make sure you get the multi-pack to save money."
"TikTok made me buy it and I'm so glad I did. Brighter smile in literally one use. I've recommended it to everyone I know. Stocking up on the 3-pack now."